With the success of the popular series He-man and its toy line, Mattell worked with Filmation to produce a series and corresponding toy line aimed at young girls named She-Ra: Princess of Power. She-ra was introduced in the animated feature "The Secret of the Sword". Princess Adora was kidnapped as a child and taken to the planet Etheria, where she was brainwashed to do the bidding of the evil Horde. He-Man entered Etheria to look for his lost sister, Adora. Eventually she learns who she is, the real nature of the Horde is revealed, and Adora turns against them. She gains the Sword of Protection, which allows her to turn into She-Ra. As She-ra she demonstrates incredible strength, speed, and agility, can telepathically speak to animals, and can heal with a touch. Adora chooses to use her newfound power to free Etheria from the grip of the evil Hordak and his Horde. Her allies include Glimmer, Bow, Lightrope, Madame Razz, and Kowl. Episodes included a "Where's Loo-kee?" segment, where children were encouraged to find the creature in a scene. At the end of each episode, Lookee would show up with a positive message for kids.