Papa Q., Mama, Brother, and Sister Bear live in a tree in Beartown. Other characters include Grizzly and Gran, the kids grandparents, and Raffish Ralph and Weasel McGreed, whose evil schemes often end up interfering with everyone's plans. Based on the children's books by Stan and Jan Berenstain.

Words to the opening theme:

[SPOKEN] This way to Bear Country. You’ll know when you’re there. As soon as you enter, You’ll feel like a bear. A great grizzly bear, A Berenstain Bear! [SUNG] We are the Berenstain Bears Mama, Papa, Sister, Brother We appreciate each other We live in a split-level tree Mama, Papa, Sister, and me! Snug as bugs in our split-level tree. [SPOKEN] Here are more Berenstain Bears: Actual Factual, Big Paw, Raffish Ralph, Horace T. Honeypot, I’m the Mayor. Lots, lots more, bears galore! [SUNG] You may think that this starts our show, Well it does!